NGO Rancho
Corporate identity, website and a set of printed materials for a charity project
Identity inspired by and created for children
We have developed a logo and a series of illustrations for the Rancho charity project. The project provides assistance in socialization and everyday needs of children and adolescents from disadvantaged and low-income families. Within the scope of the project children are also exposed to hippotherapy and classical horse riding.
Branding
Our approach to the task
We created a series of logos and used the symbol of a horse in different situations in each version: either the horse's head looked out from behind the letter P, or the horse grazed nearby. We rendered the corporate typewriting and a series of illustrations.
We selected colors and created a package of branded materials: business cards, information sheets, letterheads, and presentation.
Website
Developed a website
Created a simple and informative landing page on Tilda. On the website one can get acquainted with the basic information about the project, download a presentation and leave a request for project assistance.
Go to the website